Business News - April 2012

    • Saturday, 28 April 2012

      Burton’s Biscuit Company Launches ‘Dodgers No.1’ Campaign by VCCP

      £3m integrated campaign by VCCP sees first of its kind partnership with ITV to support the launch of Choccie DodgersBurton’s Biscuit Company, a leading player in the UK biscuit market, has announced a £3m investment in its Dodgers range to support the launch of Choccie, the new chocolate variant of...

    • Tuesday, 24 April 2012

      RFL APPOINT FAST TRACK FOR PR SUPPORT

      Leading international sports marketing agency Fast Track has been appointed by the RFL and Rugby League World Cup 2013 (RLWC2013) to promote the sport over the next two years.Fast Track’s role will involve senior sports media relations, feature generation and a programme of events to raise awareness of Rugby League...

    • Monday, 23 April 2012

      Dengue mosquitoes star in Bell Pottinger clay animation first

      Oxitec, a British company with a new approach to combating the Dengue mosquito, Aedes aegypti, has today launched a new educational film, ‘Controlling the Dengue Mosquito – the Oxitec Solution’. The film, the result of collaboration between Bell Pottinger Sans Frontières and Bell Pottinger Content, uses clay animation, or ‘claymation’,...

    • Tuesday, 17 April 2012

      Yacht Club of Saint-Petersburg, Russia Appoints Fast Track Sailing

      The Yacht Club of Saint-Petersburg based in Hercules Yacht Harbour, Russia has appointed the international sports agency Fast Track Sailing to head up global public relations as well as offering consultation on yacht racing event activation.Based at the heart of Russian sailing, the Yacht Club of Saint-Petersburg aims to develop...

    • Friday, 13 April 2012

      SFW CREATES VCCP me IN PARTNERSHIP WITH TREE

      Stephens Francis Whitson (SFW), the direct marketing agency, has developed a partnership with Tree, the Chime owned data consultancy, to bolster its data analysis and planning capability.  As a result of the enhanced offering, SFW will rebrand to become VCCP me.  Tree will move alongside them at the VCCP Partnership’s...

    • Wednesday, 11 April 2012

      Bell Pottinger to highlight importance of gluten-free prescriptions

      Gluten-free food brand Juvela has turned to Bell Pottinger, Britain’s top ranking public relations group, to manage a communications campaign that will highlight why coeliac sufferers should continue to receive staple foods on prescription.Some Primary Care Trusts plan to delist gluten-free products from prescription as part of their cost cutting...

    • Tuesday, 10 April 2012

      VCCP Health launches a new press advert for XLS-Medical Fat Binder

      VCCP Health has created a new press advert for Omega Pharma, which breaks in April in the mainstream press and women’s weeklies. The press advert for XLS-Medical Fat Binder is the first major press campaign for the brand since it launched in January 2012.XLS-Medical Fat Binder is a clinically-proven, weight...

    • Tuesday, 10 April 2012

      KEVIN MURRAY, CHAIRMAN BELL POTTINGER WINS EMEA SABRE SILVER AWARD

      Kevin Murray, Chairman of The Bell Pottinger Group has won the EMEA Sabre Silver Award for Thought Leadership in PR with his book ‘The Language of Leaders’ which provides an inside view of the secrets of successful leadership communication.The book presents a rare insight into the leadership demands of the...

    • Monday, 02 April 2012

      VCCP Relaunch Wagon Wheels

      VCCP has created a new advertising campaign for the Burton’s Biscuit Company brand, Wagon Wheels. The integrated campaign, the first advertising for the brand in over 10 years, follows three teenagers who believe that there is more to the marshmallow in Wagon Wheels biscuits than meets the eye. Cinema, online,...

    • Monday, 02 April 2012

      New recruits at CIE

      Following an exceptionally strong start to the year the CIE Group has announced eight new members of their team.These appointments come on the back of CIE’s recent impressive financial performance, which includes a 35% increase in profits and the launch of a new digital business, Watermelon.Assuming the role of Research...