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Business News - April 2013
Thursday, 25 April 2013
Essentially Group strengthens senior team through new appointments
As part of its continued servicing of existing clients and new business growth, Essentially has strengthened its senior team and today announces the appointment of Will Dowdy as Sales Director and Sarah Dawson as Head of Client Services, with Nick Hoyle moving into the role of MD UK. Will Dowdy...
Thursday, 25 April 2013
An Innovative Approach by Amelia Torode
An Innovative Approach Published in Campaign, Thursday 25 April 2013 What does 'innovation' mean and who do innovation directors do? Unless we all grow up and reach an agreement, we can't make ourselves invaluable, Amelia Torode argues. Read the article here - http://www.campaignlive.co.uk/news/1179724/ ...
Monday, 22 April 2013
Comparethemarket.com launches new TV execution
comparethemarket.com launches a new 30” ad created by VCCP on Monday 22nd April, which continues the campaign theme of the tension caused by the ongoing confusion between the two web sites comparethemarket.com and comparethemeerkat.com. The brand new ad, called ‘Rock’, opens with Spencer from comparethemarket.com parachuting into the grounds of...
Wednesday, 17 April 2013
Ian Priest, MD International at Chime, addresses senior advertising leaders for first time as President of the IPA
Ian Priest, MD International at Chime and the new President of the IPA, will concentrate on developing “commercial creativity” during his two-year stint.Delivering his inaugural address at the IPA Members Lunch at The Waldorf Hilton in London, Ian Priest unveiled his agenda, pledging to focus on working with clients to...
Tuesday, 16 April 2013
Stephen Windsor-Lewis to head up new Change Communications at The Good Relations Group
The Good Relations Group has appointed Stephen Windsor-Lewis, previously Lloyds Banking Group’s Engagement & Corporate Brand Director, as the Managing Director of its new Leadership & Change Communications business, it was announced today.Windsor-Lewis will start in April and report to new group CEO Jackie Brock-Doyle. In developing the new business,...
Monday, 15 April 2013
VCCP wins first place in IAB’s Creative Showcase Awards for second month in a row
VCCP has scooped first place in the IAB’s Creative Showcase Awards for the second time in two months with its latest app for O2 - The O2 Matchday app, which launched during the RBS 6 Nations. The app, designed to build upon O2’s existing sponsorship of the England Rugby team...
Monday, 15 April 2013
Icon masterminds solution to VCCP Live's vision for the world's largest designer dress at Trinity Leeds
Icon's specialist event production division was the technical expertise behind the spectacular opening of the new shopping destination, Trinity Leeds, which featured the world's largest designer dress. The eye catching event, which was managed by VCCP Live, was witnessed by over 20,000 people and was trending on Twitter within minutes...
Monday, 15 April 2013
Fast Track Strengthens Senior Management Team
Fast Track is pleased to announce the strengthening of its senior management team. In the first of two appointments, CEO Andy Westlake takes on full responsibility across Fast Track’s international offices. The agency also sees the promotion of former Olympic hockey captain Jon Wyatt to Managing Director, with full remit...
Thursday, 11 April 2013
Fast Track appointed to undertake FIFA U-17 World Cup UAE 2013 marketing
UAE, 20th March 2013: International sports marketing agency Fast Track has won the pitch to undertake the marketing services for this year’s FIFA U-17 World Cup UAE 2013. Fast Track, part of the CSM Sport & Entertainment group, was appointed in February by the Local Organising Committee (LOC) after a...
Thursday, 04 April 2013
The Branded Gentry: How A New Era Of Entrepreneurs Made Their Names
DAVID HOPPER and CHARLES VALLANCEThe stories of famous entrepreneurs, based in Britain, who have given their names to their brands – told in their own wordsEvery era has its gentry. Wealth, authority and power are seldom static for long. Once, heavily whiskered industrialists challenged the landed gentry for social ascendency....
